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Redefining the
Global CTV Ecosysteml

CTV is Now
 and we are making it happen!

Official Representation of in LATAM

As the official representatives of in more than 14 Latin American countries, we give brands exclusive access to the world’s largest Spanish-language streaming ecosystem.

Presence in +14 countries with exclusive
coverage across Latin America.

Massive and premium audiences
in 100% brand-safe environments.

Innovative formats that connect with<br> consumers at every stage of the funnel.

Opportunity to integrate ViX as a key<br>  component of your CTV strategy.

CTV for Brandformance

Our global solution combines data, creativity, and real performance on Connected TV. We help brands go beyond awareness to achieve measurable and scalable results for their business.

Official Distributors in Latin America

Powering Smart TVs for
advertisers and agencies

At Mediam Group we are Official Distributors to activate the advertising inventory of VIDAA in the region, the Smart TV OS developed by Hisense.

We help brands win the
First Moment of Truth: the exact second
when the television turns on.

It is the #2 operating system (Smart TV OS) globally with with over 50 million active devices.

Available
Formats

Home Screen

Video

Display Nativo

FAST

Premium visibility before the user enters an app, from the
home screen, with local support from the PowerTV team.

Branded Experiences: Interactive formats that transform attention into action.

Cross-device measurement
and automatic optimization
that turn the larger screen
into a performance engine.

Customized
campaigns achieve
up to 2x higher ROI and
6x more website traffic.

90% of advertisers
in Performance TV
had never done TV
before and today they get
metrics comparable to
search and social.

CTV Sports by

CTV Sports

  by PowerTV by Mediam

Sports on CTV are transforming how brands reach high-intent and passionate audiences. From major leagues to local events, we place your brand at the center of the moments that matter.

Growth of 59% in LATAM driven by sports content.

Advanced segmentation by teams, leagues, and geography, with real-time metrics.

Premium sports formats reaching +85% video completion rates.

Measurable impact: CTV drives real business results with precise segmentation and programmatic activation.

Cases Studies

Our Brandformance approach in CTV is transforming industries. From banking to tourism and entertainment, our clients are achieving tangible results that exceed market benchmarks.Campaigns with +98% VTR and up to 20x higher effectiveness than social.

Together, we boosted Halls
Guatemala on CTV:

achieving a 38.26% lower cost per view than YouTube benchmarks.

«artnering with Mediam by Aleph helped us optimize our investment in Guatemala, reaching our audience more efficiently and delivering unique results through the ViX and CTV ecosystem as part of our brand strategy.»

– Halls Account Director, Publicis

Revlon dazzles with ViX, positioning itself in Panama with innovative, high-engagement formats, connecting with key audiences and achieving completion rates of over 90%.

Performly, in collaboration with Mediam Group, developed a high-reach strategy on Vix with disruptive creative content that invited audiences to connect with the brand. Thanks to excellent execution, a record was broken in completion rates with +98% demonstrating high engagement among key audiences for the brand.

97% completed view and 60% below the market benchmark for video ads.

Luis Velutini, Head of Marketing at New Balance LATAM, put it this way:

«Partnering with Mediam by Aleph has been key to innovating our brand strategies. Their focus on advanced tools and platforms such as ViX has allowed us to drive our awareness strategies with effective and transformative results.»

Ready to bring your brand to the biggest screen?

Let’s talk about how we can help you connect with your audience through a solid CTV and strategy.

Our team is ready to take your brand positioning to the next level, starting TODAY.

Let’s talk about your CTV strategy

Insights, News & PR by Mediam by Aleph

Discover the most relevant data from the global CTV ecosystem, including cases stories, industry news, and more.

Home – EN

Redefining the Global CTV Ecosysteml

CTV is Now and we are making it happen!